Everything about Wilbur Schramm totally explained
Wilbur Schramm (1907-1987) is sometimes called the "father of
communication studies," and had a great influence on the development of communication research in the United States, and the establishing of departments of communication studies in US universities. After working for the
Associated Press, he received an MA in
American civilization at
Harvard University and a Ph.D. in English at the
University of Iowa, where he eventually founded the
creative writing workshop. His own stories resulted in his award of the
O. Henry Prize for fiction in 1942. His interests extended beyond the humanistic tradition, and some of his early work examined the economic conditions surrounding the publication of
Chaucer's tales, and audience reactions to poetry written in different meters. During the
Second World War, Schramm joined the
Office of War Information to investigate the nature of
propaganda, and during this time and after employed largely to behaviorist methodologies.
He founded the Institute for Communications Research at the
University of Illinois at Urbana-Champaign and the communications program at
Stanford University. He was former director of the East-West Communication Institute at the
East-West Center in Honolulu, Hawaii. Schramm was especially influential for his 1964 book
Mass Media and National Development which was published in conjunction with
UNESCO, which effectively began research into the link between the spread of
communication technology and socio-economic development.
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